Sponsor the 2026 Route 66 Centennial
Reach millions of high-intent travelers on America's Mother Road with category-exclusive partnerships and measurable ROI.
Why Sponsor Route 66?
Connect with 2.2-3.3 million travelers during the 2026 Centennial and beyond with an evergreen asset.
High-Intent Audience
Reach travelers with disposable income actively seeking lodging, fuel, food, and attractions along Route 66.
Measurable ROI
Track offer views, redemptions, and store visits with attribution via promo codes and geofence data.
Category Exclusivity
Be the only brand in your category per state or region - no competing with direct competitors.
International Reach
45-60% of travelers are international visitors, bringing global exposure to your brand.
Evergreen Asset
2026 Centennial creates buzz, but the app remains valuable for decades as Route 66 endures.
Geofenced Offers
Trigger offers within 30 miles of your locations when travelers are nearby and ready to act.
Sponsorship Packages
Choose the sponsorship tier that fits your brand's reach and marketing goals.
National Presenting Sponsor
TIER AMaximum visibility across all 8 states and 2,400+ miles. Limited to 1-2 sponsors.
$500K - $1.2M
Category Exclusive - 8-State Bundle
TIER BOwn your category across Route 66. One sponsor per category (fuel, beverage, lodging, etc.).
$250K - $600K
Segment Sponsor
TIER C100-300 mile regional takeovers with custom stories and offers.
$50K - $150K
Feature Sponsor
TIER DSponsor a feature: Passport/Badges, Safety Alerts, or Photo of the Day.
$100K - $250K
Data/Insights Partner
TIER EAccess anonymized travel insights and attribution experiments.
$150K - $300K
Interested in a custom sponsorship package? We can create a solution tailored to your brand's specific needs.
Request Custom PackageGet in Touch
Ready to reach millions of Route 66 travelers? Let's discuss how we can partner for the 2026 Centennial.
Contact Our Sales Team
Phone
1-800-555-1234What to Expect
- Response within 1 business day
- Custom proposal tailored to your goals
- Demo of app features and capabilities
- Detailed ROI projections and metrics